[yellow tail] Wine Partners With Renowned Designer Michael Graves To Create The First Ever Wine[tail] Glasses
White Plains, NY (PRWEB) May 4, 2009
[yellow tail] wine today announced a new partnership with world renowned architect and designer Michael Graves that signals the brand’s continued commitment to pushing the boundaries of the wine category in ways that give it a fun, accessible flair. Graves will design a set of the first ever wine[tail] glasses to accompany [yellow tail]‘s new wine-based cocktail recipes.
Graves will unveil his designs for the wine[tail] glasses in mid-July 2009, and 10 original artist-created sets of four collectible glasses will be auctioned off on eBay in November 2009. All proceeds from the online auctions will be donated to the American Association of Museums, which develops standards of excellence for museums across the United States.
“I am excited to be working with [yellow tail]–a brand I admire,” Graves said. “[yellow tail] brings energy and vibrancy to the wine category, and I love that the brand isn’t afraid to have fun, be innovative, and take risks. The wine[tail] glasses I am designing will exude these qualities and, I hope, will help people develop an even stronger connection to [yellow tail]‘s innovative drinks.”
[yellow tail] selected Graves to design the wine[tail] glasses because of his well-known commitment to integrating artistic vision with everyday accessibility–qualities that the brand managers felt mirrored [yellow tail]‘s commitment to providing fruit-forward, versatile offerings that are affordable and unpretentious.
“We are thrilled to be partnering with Michael Graves on this project,” said Mark Lyle, Vice President of Marketing for [yellow tail] wines. “He is the perfect fit for the [yellow tail] brand given his incredible talent for infusing creative vision into everyday life–whether by designing a witty singing teakettle, a “pop art” toaster, or a distinctive design-forward restaurant in his building on the Bund in Shanghai.”
In 2008, [yellow tail] embraced the concept of wine-based cocktails when the brand teamed up with Trudy Thomas, an award-winning mixologist with over a decade of experience, to create a series of flavorful wine[tail] drink recipes that incorporate ingredients ranging from elderflower liqueur and flavored vodka to triple sec. Each recipe is based around a different [yellow tail] varietal, and is skillfully formulated to enhance and draw out that particular varietal’s natural taste profile and highlights.
“The fun thing about wine[tails] is that they blend the elegance of a cocktail with the accessibility of [yellow tail] wine,” Thomas said. “Each drink is easy to make and delivers a taste profile that simply cannot be imitated by an alcohol-only cocktail.”
For more information on [yellow tail] wine please visit http://www.discoveryellowtail.com.
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New [yellow tail] Offering Allows Americans to View Every Day through Rosé-Colored Glasses [yellow tail] Introduces Sparkling Rosé Wine in the U.S.
White Plains, NY (PRWEB) May 19, 2008
Following the successful launch of [yellow tail] Sparkling White wine last fall, the brand today launched [yellow tail] Sparkling Rosé.
“As Sparkling Rosé continues to rise in popularity, we saw an opportunity to give consumers a second YT sparkling wine that they can enjoy at any time,” said Mark Lyle, VP of Marketing for [yellow tail] wines. “Our Sparkling Rosé wine is a fun and colorful twist on sparkling wine, and offers consumers a reason to ‘always sparkle.”
The new [yellow tail] Sparkling Rosé taste profile mirrors the family of [yellow tail] wines, which are known for being fruit-forward, easy-to-drink, approachable and fun. The Sparkling Rosé is a delightfully fresh, fruity and soft wine with aromas of fresh strawberries and spice, and hints of sweet cherries and tropical fruits.
The introduction of [yellow tail] Sparkling Rosé signals growing consumer interest in the category. According to AC Nielsen, sales of sparkling rosé have risen in volume nearly 52 percent within the past year.
To celebrate the launch of its new sparkling rosé, [yellow tail] is searching for “America’s Most Sparkling City.” A survey conducted by Greenfield Online identified the top 10 most sparkling cities, which include Las Vegas, New Orleans and Martha’s Vineyard. More than half of the survey respondents said that what makes a city sparkle is “breathtaking scenery” (61%) and “great night life” (53%). Americans are encouraged to cast their votes for the winner through June 15 at http://www.yellowtailwineusa.com.
[yellow tail]® Sparkling Rosé Wine quick facts:
Availability: June 1, 2008
Suggested Retail: .99
Distribution: National
About [yellow tail]
[yellow tail] is the champion wine brand for Casella Wines. Owned and operated in Yenda, Australia, the Casella family has winemaking links going back six generations to Italy. In 2000, Casella Wines joined forces with another family-run company, W.J. Deutsch & Sons, to bring Casella wines and [yellow tail] to the United States. The [yellow tail] wine portfolio includes eight [yellow tail] varietals [including Shiraz and Chardonnay), three blends and a Sparkling White wine. The [yellow tail] The Reserve portfolio includes six varietals, including Cabernet Sauvignon and Pinot Grigio. [yellow tail] wines are created with a simple philosophy – make a great wine that everybody can enjoy. [yellow tail] is everything a great wine should be; approachable, fresh and full of flavor.
Please drink responsibly.
Digital artwork furnished upon request.
Media:
April White / Lisa Bruno / Danielle Bagdzinski
Catalyst Public Relations
212.643.1068
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©Copyright 1997-
, Vocus PRW Holdings, LLC.
Vocus, PRWeb, and Publicity Wire are trademarks or registered trademarks of Vocus, Inc. or Vocus PRW Holdings, LLC.
